SEO, social media marketing, email marketing, PPC advertising. Where do you start and how do you use them to drive more traffic to your website? If you are a beginner in digital marketing and want to reduce noise, then keep reading because I will show you how all of these work based on a decade of experience rather than just theory. With Ahrefs, the SEO tool that helps you increase your search traffic, research your competitors, and dominate your niche. Today, I am going to share 7 digital marketing strategies that I have personally used and with which I have obtained results. And if there is only one thing you take away from this article, it is not trying all this at once. Instead, choose one of these strategies, experiment and master the channel before moving on to the next. Let’s do it. So before delving into these strategies, you need to make sure you embrace the current mindset of the consumer. Today, we live in a “content first” world. People search for information before buying. Therefore, you should really put yourself in the buyer’s shoes rather than be blinded by how great you think their products and services are. The mindset you need to adopt is helping people rather than trying to cold sell them. When you help people solve problems through free and valuable content that is relevant to your business, you reach a broader audience and build trust. The best part is that you have the opportunity to show people how your products and services can help them solve their problems and satisfy their wants and needs. All right, so the first internet marketing strategy is blogging with SEO in mind. Now blogging isn’t writing about what you did today or even something nobler like an epiphany you had. That is a diary. But don’t get me wrong. This type of content can work well if you have an existing and loyal audience. But for most of us who just want to get more traffic, leads, and sales, we need to intentionally focus on the issues that your target audience wants to solve. In the blogging world, this whole process can be summed up as a technique called keyword research. Let me show you two clear examples of how keyword research works. In the first example, suppose you sell physical products like computer parts and accessories. What do you think future customers might be searching on Google? You probably ask questions like: Why is my computer so slow? How to build a computer? How to speed up a computer? These are all very real problems and people are looking for solutions. In fact, Ahrefs Keyword Explorer tells us that these exact search queries receive tens of thousands of searches every month. Now the best part of these specific queries is that you can help people solve their problems while integrating your store products into the content. “Why is my computer so slow?” It could be due to a hard drive, CPU, or RAM problem. So help your readers diagnose the problem and offer product solutions within your post. “How to Build a Computer” would be a super easy addition to any component of the computer. They are already showing the intention to build, so it is unlikely that they have already purchased parts and peripherals. All right, the second example. Let’s say you are a real estate agent and receive compensation when someone buys, sells, or rents a property. Now, what most agents do is brag about how many houses they have sold or how they won a prize that neither you nor I have heard of. My point is that the average buyer or seller doesn’t care. And to prove my point, is nobody looking for things like which real estate agent won the most awards in New York? But again, potential customers are looking for solutions to their problems. Problems like: How to invest in real estate? How to buy a house? What credit score is needed to buy a home? And again, all of these have the potential to attract a massive audience. By ranking something like “how to invest in real estate” on Google, you are now attracting potential buyers with a lot of money and are likely to have the intention to buy. The content on “how to buy a house” would probably require the work of an agent at some point, which could be you. “What credit score does it take to buy a home?” Is a great way to demonstrate that your knowledge and intent go beyond making a sale. The best thing about blogging for SEO is that once you rank, you’ll get free, consistent, and passive traffic from Google. If you are new to SEO, I recommend reading our SEO article for beginners, which will give you a good description of what SEO is, how it works and how you can make it work for you. I’ll also link some additional resources for doing keyword research that increases traffic and revenue, as well as an article on how to write a blog post with SEO in mind. For now, let’s move on to the second strategy, which is to invest in article content, specifically YouTube. YouTube is the second most visited search engine that exists. To top it all off, article carousels nearly doubled in 2017 in Google search results. The article is not just the future. It’s a gift. And the same principle of helping potential customers works for articles, too. When people turn to article search engines like YouTube, they search for answers to their questions. For example, if you bought a so-called “new” iPhone X on eBay, you can search for “iPhone X unboxing” and see if all the contents are in the box. And according to Ahrefs Keyword Explorer, 108,000 searches are done worldwide on YouTube alone for this keyword every month. In fact, this article that you are reading right now was chosen because I can see that people are specifically looking for beginner digital marketing tutorials. To find topic ideas that people are searching for in your niche, head over to the Ahrefs Keyword Explorer, switch the search engine to YouTube, and search for a broad keyword in your niche. Let’s use “makeup” as an example. Now “makeup” as a separate keyword is not a problem. Let’s go to the Questions report, where you can see popular questions that people are looking for on your topic. And right away, you’ll see great ideas for topics like “how to clean makeup brushes” and how to cover acne with makeup. Now when you’re creating these articles, try to keep the lint up and pack as much necessary value as possible. Doing this has helped us increase our YouTube views to over 150,000 visits per month and best of all, as all of our articles show how our SEO tools can help, it has generated thousands of leads and new customers, specifically mentioning they found us on YouTube. Most of our article’s growth was done through YouTube SEO, so I’ll leave links to a tutorial to help you rank your articles and get more views. Next up is social media marketing. Instead of covering all social media, I want to pass on a couple of important tips that will help you grow your social channels. The first is to focus on a single social media channel when it is just getting started. It takes time to create followers. But numbers are not everything. What you want is a loyal audience. When you dip your toes into every possible social media, your attention is divided and the results are diluted. So which social media marketing channel do you choose? That brings us to the second tip, which is to go to where your target audience is and attend to the platform. If you have to choose only one social network, it is not about choosing the one with the most active users. It’s about understanding the audience that is there and whether the reason they are there can serve. You really need to think about why someone is logging into a specific social network. For example, people often go to YouTube to learn how to do something or to entertain themselves. But Facebook is different. Think about it. Have you ever logged into Facebook, hoping to see an unboxing tutorial? Or better yet, have you ever opened your Facebook app in hopes of finding a limited time offer that’s 97% off, just for the next 37 minutes? Probably not. People don’t check Facebook with a credit card in hand. People like and share things that are useful, interesting, impactful, or fun. So if you’re going to try to attract people to your world, present your message as a story, article, or something else that is likely to stand out from the endless feed of vacation photos. Pinterest, on the other hand, is primarily a social search engine where people can control what they want to search for. The main intention of the users on this platform is to get inspired, learn things, and plan to do things. To create content that meets your intention to be there. So if this is your audience, take advantage of a less competitive landscape from ads and from an organic perspective. Speaking of ads, that’s the next digital marketing strategy on the list for today. When it comes to paid advertising, don’t throw your money into an ad network because you read it was good. What works for one person will not necessarily work for the next. Instead, think about the ABCs of paid advertising. A is for an audience, B is for budget, and C is for commerciality. We have already covered the audience part. You want to participate in social networks where your target audience meets. The budget is as follows. Bloomberg reported that Google and Facebook own a combined 58% of the $ 111 billion market. Now the way the ads work is generally based on auctions. The more advertisers there are, the more expensive it will be for you and me. Let’s say you are in the ultra-competitive conference calling industry. If we search for that keyword in the Keyword Explorer with Google configured as a search engine, you will see that the cost per click of Google Ads is $ 20! If you have an advertising budget of, say, $ 1,000 per month, you can only get 50 clicks before your budget runs out. Instead, you can do two things: The first option is to search for keywords that have a lower cost per click. Just go to the phrase match report to see all the keywords in our keyword database that contain your target keyword. Then set up a filter to show only keywords that have a lower cost per click of something lower, like $ 5. From here, you can filter through the list and see if there are any more lucrative opportunities instead of spending $ 20 per click. This one for a “conference call app” might be good, as it’s a quarter of the price. Another benefit is that the reason behind the search engine query is clearer. Someone who is looking for this is clearly looking for an application that makes conference calls, while someone looking for just “conference call” could be looking for many different things. The second thing you can do is experiment with less popular ad platforms where your target audience might be.
Finally, it is commerciality. Now all major advertising platforms can bring ROI to their advertisers. Otherwise, they would not exist. But you need to find a way to bridge the gap between the platform’s intent and how you monetize your products. And the solution will be content. For example, suppose you sell boutique furniture and think Pinterest will be a good platform to run some ads. In my opinion, it wouldn’t be a good idea to advertise a lot of links to high-end furniture like sofas and dining tables. Instead, blog posts could work really well here, as people log into Pinterest primarily to get inspired and learn new things. This is what that bridge would look like. Pinterest ads would be the discovery tool. You pay them money and they will show you your pin. The bridge would be a useful blog post about, say, “11 interior design tips for your living room that won’t break the bank.” And within that context, you can showcase your products where you endorse the suggestion you’re talking about. Nail the ABCs of paid ads and increase your chances of truly converting your hard-earned dollars into ROI. The following is one of my favorites and it is the podcasts. Now, there are two ways to watch podcasts. The first is to create your own and the second is to be interviewed on someone else’s podcast. Creating your own podcast can be great for brands and to build an audience. But if you’re just getting started, it can take a long time to get some sort of traction. Being interviewed on podcasts is a different story. Podcasters are always looking for interesting people to interview. Even if you don’t have much experience in the online world, your experiences and offline experience could be a great way to land a position on a popular podcast. Now if you don’t know what podcasts to target, an easy way to find opportunities is to look at your favorite podcasts and find someone in your industry who has been interviewed. Checking out the Entrepreneur on Fire podcast page, you’ll see this episode featuring Jim Kwik. Now if we click on the interview you will notice two things. The first is that the guest’s name is in the title. This is very common for podcast interviews. The second is the link on the page. The host will almost always link to the guest’s home page in the show notes. Knowing this, we can use a tool like Ahrefs Site Explorer to find all the podcasts they have been interviewed on. So I’ll go to jimkwik.com and also set the search mode to a URL search so that we can find pages that specifically link to the home page. Once the overview page loads, go to the backlinks report, which will show you all the pages that are linked to this URL. Finally, let’s use the Include search and type Jim Kwik. And to keep our results super relevant, I’m going to configure the filter to search for your name only in the titles of the reference pages. And now we have around 120 podcasts that we can launch to be interviewed. So filter through relevant podcasts and explain to the host why they should interview you and the value you can give to your audience. Next on the list is email marketing. If you’ve ever researched email marketing, you’ve probably heard people say “email is king.” But I promise you that once you get involved, you will quickly discover that it is not as turnkey as online gurus make it seem. And don’t get me wrong. Email marketing is great. But first, you need the traffic to get email subscribers. It also requires subscription forms to convert a visitor to a subscriber. In my opinion, email is a great move to build a connection with your audience and even sell high-priced items. So my advice to you in email marketing is pretty simple: First, focus on building your email list from day one. It is important and you could also collect emails from interested people from the start, even if it is not a substantial list. But be realistic about your goals, and as you build your audience spend more time on your email list and see how it can serve your business. The final strategy is to use community forums and forums. Community forums like Quora, Reddit, and Facebook are great channels for promotion. But before you go out and start posting links to your product pages, there are a few things to understand. And all of this is based on the unspoken rules of spam. First: don’t promote your product or service pages within these groups. The intention of the users on these platforms is to learn. Not to be sold directly. Instead, think of these networks as a place to share your experience, build relationships, and help others. Second: use the links to your content sparingly. If you constantly post links to your blog and have justified in your head that this is not promotional, then you are most likely wrong. Links may be more appropriate depending on the network you post to. For example, Quora generally has longer responses and it’s a good idea to link to your content where your point supports. Facebook groups, on the other hand, are a different story. Let’s say you are a real estate agent and join a group of “first time home buyers” on Facebook. If someone asks a question like, “I’m looking to buy my first home and I was wondering if I could get a mortgage.” Now, if all the agents in that group post link to your website, can they see how much spam it could get? Instead, it would make sense to post a link to someone else’s affordability calculators or offer presentations to mixers. The point is that helping first will go much further than the self-promotional content that can stain your reputation. Now, I would love to hear from you. What digital marketing strategy do you think is most effective in online marketing?
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